By: Erin Mc Cann

Great piece on Sales CRM, Nicola. I am Product Manager for Sage CRM in Ireland so have had the opportunity to engage with different companies, ranging from small start up companies to large businesses, discussing how a customer relationship management software can help drive more revenue while delivering an extraordinary customer experience with every customer touch point from sales, marketing and customer support.
The one piece of advice I would give to every customer, no matter how small or big their buisness is, adapt and mould your chosen CRM system into your buisness strategy/plan. Do not adapt or change your strategy and objectives to fit within your CRM system. A CRM solution should be flexible enough to work with your goals and objectives. If its not, time to consider a different solution.
Last piece of advice, try before you buy. Don’t commit to any software until you have “played” around with it. Most vendors offer a 30 day, no obligation free trial.